Dr. Bronner's Magic Soapbox

9/6/2018

DR BRONNER'S MAGIC SOAPBOX is a documentary on the life and thought of Emmanuel Bronner (1908-1997), the German immigrant who made the soap popular with 1960s counter-culture and now alternative people everywhere. Dr. Bronner infamously covered his soap labels with rambling statements in tiny print, preaching the unity of mankind in an "all-one-god religion". This is an individual with a fascinating story, well worth a documentary film. He left Germany before the Holocaust (in which his parents perished), worked as a chemist before being hospitalized in Elgin Asylum, and escaped to California to set up the now-famous soap brand. In the 1940s, he had two sons which grew up in foster care, since their father considered his spiritual calling much more important than a couple of children. Jim